This is a breakup post.

My new address? Substack.

I attended a media conference in 2019 and the session speaker gave this advice about Instagram: “Treat her like a jealous girlfriend and you’ll win. She always needs your attention.”

I’m breaking up with her. I’m tired.

I’m not tired of encouraging moms.
I’m not tired of studying or teaching scripture.
I’m not tired of discipleship or edifying conversations.

I’m just so tired of the noise. And, I’m tired of adding to it.

I’m tired of reducing the depth of scripture down to sound bites. I’m tired of AI posts, algorithms, the pressure. I’m tired of misinformation. I’m tired of the shouting matches.

Heck, I’m mostly tired of making so many graphics or needing a pile of professional pictures.

I hope to take the hours I spend thinking of content, posting, and staying tied to Instagram and write thoughtful things on this platform instead.

Substack feels slower.

For the podcast community that I’ve cultivated over the years- it feels like writing letters and sitting around the table together. It feels like a return to the writer I dreamed of being- Jo from Little Women, Anne of Green Gables- rather than a marketing expert.

And maybe most importantly—I can write to the people who actually want to be here. For those who cheer me on, who care about my upcoming books, and want to hear my voice.

I’m grateful because I know that the Church doesn’t need more noise. It needs formation, thoughtfulness, compassionate conversations, nuance, and encouragement.

So- moving forward- this is where you can find me. All of my other platforms will point here.

I’m choosing a quieter path. And, I hope it feels like oxygen for you too.

With love, Audra